(And no, that’s not a typo - 96% is a huge incentive to create instructional videos centered around your business.) In fact, 96% of people have watched an explainer video in order to learn more about a service or product. Instructional videos, especially for digital and SaaS businesses, continue to be one of the top content performers and can be exceptionally effective. Screencasts are commonly used to create tutorials, training videos, and recorded presentations. Some multimedia software options, like Movavi, allow you to draw on the screen during the recording and track the mouse and keystrokes so viewers can easily follow along. It can also utilize a webcam to show the narrator in another window. Screencasting is a recording of your computer screen, usually with audio narration or music. Create Screencasts and Instructional Videos Written blogging and content marketing are still great, but video blogging (a.k.a., vlogging) is its own niche and can help you reach an entirely new audience.Īnd when combining the power of well-crafted written content with embedded videos in a standard blog, you have a knock-out combo of high user engagement and improved SEO for your website.Ģ. YouTube has more than two billion users almost one-third of the internet! That’s a win!īut how do you do it? Here are some of the most successful ways you can leverage video for your brand. What you are near-certain to do with quality video marketing is engage your audience and boost conversion rates. The odds of putting out a viral video are slim at best. The numbers back up the psychology - 74% of marketers claim that video has had better ROI than static imagery. Nothing replaces the authenticity of the human voice, face, and eye contact. You don’t need a massive production team to create exceptional brand videos, either in fact, perfectly polished models in shiny staged photoshoots make everything seem fake. People craved interaction during the shutdowns, and they still do. The average number of hours people spent consuming video content surged by 120%. The pandemic spurred on a record year in content consumption, with the demand for video skyrocketing. Top 6 Ways to Make Video and Multimedia Software an Integral Part of Your Marketing Plan If you’ve been thinking about how to tap into the video trend to grow your brand, here are a few ways to seamlessly integrate video into your new strategy. Last year, 86% of video marketers reported that using videos increased their web traffic and another 84% say videos help their brand generate new leads.Ĭlearly, there’s something to be said about the success of video marketing. Video is one of the most engaging ways for brands to connect with consumers.
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